Course Detail
Units:
1.5
Course Components:
Lecture
Enrollment Information
Course Attribute:
Writing Emphasis
Description
Acquaints health professionals with marketing theory and methods; demonstrates their application to health-service programs and the medical practice. Theoretical issues relevant to effective program design, distribution, pricing, and promotion; role of marketing research in improving these activities. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.