Course Detail
Units:
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Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MKTG 6090 or 6091.
Description
This course deals with concepts, methods, and applications of decision modeling to address marketing issues such as segmentation, targeting and positioning; new product design and development; advertising salesforce, and promotion budgeting; and pricing. It will attempt to translate conceptual understanding into specific operational models that can be implemented on PC-based computer software.