PROED 215 - Friendly Fire, Hostile Fire: How to Handle the Media in Times of Calm and Times of Crisis

Communicating with the media has its own norms and conventions; it also has its benefits and drawbacks. Learn to manage media relations to your best advantage ? whether you?re on the offense or the defense, there are strategies you can employ that will improve your and/or your organization?s effectiveness. Identifying issues, opportunities and spokespeople is key. Timing, messaging, and consistency are also critical. Get tips and tactics for initiating contact with, and responding to, reporters. Learn how to prepare for a crisis, and how to be proactive and in control of communications when things get out of control. Understand the process and the role you can play to influence a more successful outcome.