Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: PRT 3700 or equivalent, PRT 5395 or equivalent.
Requirement Designation:
Quantitative Intensive BS
Description
This course examines the quantitative and analytical techniques used in commercial recreation, tourism, and hospitality enterprise planning and management. Students development of a feasibility study, which includes conceptualization, regulatory analysis, market analysis, location analysis, financial analysis, and recommended strategy.