Course Detail
Units:
2.8
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: Masters status in the School of Business.
Description
Provides a forum for students to deepen their understanding of contemporary marketing and to develop skills for successful market development. Topics include areas such as new product development, new product introduction, the marketing, manufacturing, design interface, brand management, pricing, product line management, and channel development including emerging channels.