Course Detail
Units:
1.5
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MGT 6810.
Description
Most "business planning" courses teach the student how to prepare a document that can be used to help obtain funding for their proposed venture. The implicit assumption is that the business plan is itself valuable. In contrast, this class is based on the assumption that the crucial task is to define and validate your business concept. The course will provide you with the skills needed to perform that task. You will then prepare an opportunity assessment, a presentation, and the needed documentation. Class will conclude with a formal presentation of your assessment to a panel of experts.