Course Detail
Units:
4.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: PRT 3100, 3320 (can be concurrent).
Recommended Prerequisite: PRT 3310, 3325.
Description
This course examines the parks, recreation, and tourism field from an entrepreneurial perspective. This includes aspects of developing a business plan for specific enterprises, including trends, operations, promotion, and programs. Special attention is given to entrepreneurial approaches and an assessment of future opportunities.