Course Detail
Course Components:
For non-business majors only. Topics we will consider in this course include the dynamic relationship of marketing and society; the world-wide impact of American commercial culture, global brands, and globalization; the evolving marketplace of the internet and its consequences for society and the future; and laws and regulations concerning competition, privacy, and intellectual property. In the process, and in addition, students will learn skills related to product development and design, where and how to sell products, customer perception of prices, the use and effects of branding, and other marketing tactics.