Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: Masters status in the School of Business.
Description
The core focus of the class is the management of global corporate strategy in today?s complex worldwide business environment. The course is designed to give the student an understanding of the choices which managers face in order to remain competitive in highly uncertain and rapidly changing international environments. This perspective will help develop skills in global industry analysis and resource evaluation, evaluation of alternative competitive strategies, and knowledge of alternative organizational forms for multinational firms. The course will also examine the use and design of different forms of partnerships, different forms of foreign market entry, and discuss how to operate in a multi-cultural external environment. Given the growing importance of emerging markets and economies for international business, this course also include attention to issues and firms from a wide variety of geographic regions.