BUS 3213 - The Business of Popular Culture

This class focuses on the intersection of popular culture and consumer culture, in particular, the powerful media messages we encounter in our everyday lives. We will examine: the difference between high and low culture; the popularizing of the self through our purchasing habits; the representation of others in popular culture; and the potential impact of global popular culture on various cultures. Our goal is to better understand popular culture and the role it plays in creating social image.