Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR 3010 OR 3011) AND (Full Major status in MKTG OR Full Major status in MGT OR Full Major status in Quantitative Analysis of Markets & Org OR Full Minor status in Prof. Sales).
Requirement Designation:
Upper Division Communication/Writing
Description
Roll up your sleeves and see the results of your decision-making. This course is a hands-on analysis and actual decision-making journey in marketing strategy. Experience the power of strategy tools such as differentiation and positioning. We additionally study actual case histories and decisions made by real managers and executives--and see how they did. The conclusion of the course provides an opportunity to apply your knowledge of marketing strategy maneuvers and marketing management via computer simulation. Major marketing concepts, principles, and strategy are directly applied.