Course Detail
Units:
1.5
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: MKTG 6090.
Course Attribute:
Professional MBA
Description
Develops the initial business concept from the entrepreneur's point of view, including idea generation, market analysis and segmentation, consumer behavior and research of competitive conditions and product evaluation. Students will conduct feasibility studies, initial business mock-up and consumer research.