Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in ((FINAN 3040 OR FINAN 3041) AND (MGT 3680 OR MGT 3681) AND (MKTG 3010 OR MKTG 3011)) AND Full Major status in the School of Business.
This course focuses on understanding the key functional, business, and corporate decisions that affect the long-term position of the firm. The central concept of this course is competitive strategy, involving the use of critical resources over long periods of time to attain specific goals and objectives. Students look at both the internal structure of the firm and the external dynamics of the macro and industry environments. Taught primarily through cases and involves substantial class discussion and writing.