Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Full Major or Minor status in the School of Business.
Description
In this course, you will learn how to analyze marketing data to help make decisions about market segmentation and target market selection; new product and service development; product positioning; and allocation of marketing mix expenditures to accomplish objectives. Specifically, we will use Excel Add-Ins to learn how to use: conjoint analysis, cluster analysis, multidimensional Scaling (MDS), and marketing mix response models. This course will provide an opportunity to improve your statistical and analytical skills as well as build your proficiency with Excel.