Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in ((BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Full Major or Minor status in the David Eccles School of Business OR Full Major status in Quantitative Analysis of Markets & Organizations).
Description
In this course, you will learn how to analyze marketing data to help make decisions about market segmentation and target market selection; new product and service development; product positioning; and allocation of marketing mix expenditures to accomplish objectives. Specifically, we will use Excel Add-Ins to learn how to use: conjoint analysis, cluster analysis, multidimensional Scaling (MDS), and marketing mix response models. This course will provide an opportunity to improve your statistical and analytical skills as well as build your proficiency with Excel.