Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Full Major or Minor status in the David Eccles School of Business.
Course Attribute:
Flexible Schedule
Description
This class may not be taken for credit by marketing majors. This course builds on concepts learned in MKTG 3010 through the use of real-world case studies with a focus on marketing strategy implementation. Experience the power of applying tools such as target marketing, differentiation, and branding. Study actual case histories and decisions made by real managers and executives. Throughout the course, you will practice the application of marketing strategy via a computer simulation. Students may take MKTG 5000 at any point after completing MKTG 3010.