Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: MKTG 6090. Corequisites: IS 6487 AND IS 6489.
Description
This course deals with concepts, methods, and applications of decision modeling to address marketing issues such as segmentation, targeting and positioning; new product design and development; advertising salesforce, and promotion budgeting; and pricing. It will attempt to translate conceptual understanding into specific operational models that can be implemented on PC-based computer software.