Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in (((PRT 2320 OR PRT 3320) AND PRT 3211) AND (PRT 3700 OR IS 2010)).
Course Attribute:
Community Engaged Learning
Description
This course prepares students with the advanced marketing tools necessary for success in the emerging digital environment. Students will be prepared to address business strategy and customer relationship management in Internet economy, Web and online marketing, E-Commerce, E-Mail, and global market place.