Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in ((MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Full Major or Minor status in the School of Business) OR Full Major status in Design.
This course introduces undergraduate students to the managerial decision making process pertaining to marketing communication. The topics covered in this course are traditional advertising, internet based communication tools, and sales promotion. This course also covers several contemporary trends in the field of marketing communication. Along with lecture, this course utilizes case studies, real world examples and group assignments to enhance learning of the key concepts.