Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Full Major or Minor status in the School of Business.
Course Attribute:
Flexible Schedule
Description
Developing the initial business concept to include market analysis and segmentation, customer research, product evaluation and development of a business concept. Students will conduct feasibility studies and conduct product and consumer research.