Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in ((FINAN 3040 OR FINAN 3041) AND (MGT 3680 OR MGT 3681) AND (MKTG 3010 OR MKTG 3011)) AND Full Major status in the School of Business.
Course Attribute:
Online
Description
This course teaches students important theories in strategy and allows them to apply the theories to real business situations through the extensive use of cases. Students learn key frameworks and analytical tools that help managers allocate company resources, and develop strategies to gain competitive advantages over rival firms. Course topics include industry analysis, internal analysis, business level strategies, diversification, strategic alliances, and mergers and acquisitions. The course carries a substantial reading and writing load. Students are expected to actively participate in class and case discussions.