Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011) OR Full Major status in Design.
Social dynamics on the Internet are quickly changing the process by which we build brands, develop marketing strategies, and execute campaigns. In this course we teach the concepts, tools, and analytical methods needed to connect with empowered target markets through a range of processes such as online brand management, search engine marketing and optimization, online media buying, dialogue marketing, and social media. Students will learn how marketing strategies are implemented and analyzed using tools that include keyword research tools, traffic strategy analyzers, and campaign management tools.