Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisites: Masters status in the School of Business OR Instructor Consent.
This course will cover the fundamental concepts of e-business as well as exploring the technological requirements for successful e-business. Topics will include how to "dotcom" existing businesses as well as new business forms and ideas. Customer relationship management and strategy will also be covered, with a focus on value chain analysis. Students will do an in-depth analysis of an e-business opportunity, and will have some hands-on exposure to e-business technical architecture.