Course Detail
Units:
1.5
Course Components:
Seminar
Enrollment Information
Enrollment Requirement:
Prerequisites: Full major status in the School of Business of Public Health.
Description
This course will explore ways brands connect with consumers with messaging you can touch, feel or view in a physical space. Topics include retail marketing from the consumer brand and retailer perspectives, sports marketing, leveraging and creating events to build brands, using entertainment properties and product placement in brand plans and cause marketing.