Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: Graduate Standing or Masters Status in the School of Business.
Description
This course is designed to provide an overview of major marketing management and strategy concepts as well as their implementation and control. It emphasizes the application of these concepts to marketing decisions through case analyses and simulations as opposed to lectures. Topics include market assessment, segmentation, target marketing, positioning, differentiation, branding, budgeting, customer lifetime value analysis, and product, pricing, distribution, and promotional strategies.