Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisites: Full Major status in the David Eccles School of Business. Corequisites: BCOR 3010 AND BCOR 3020 AND BCOR 3030 AND BCOR 3050.
Part of Business Fundamentals, an integrated survey of foundational business concepts. The Marketing component introduces strategies and tactics designed to generate revenue and profit for a firm. Its purpose is to help students understand markets and methods for introducing and managing products and services, setting prices, developing promotions, and structuring distribution.