Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Intermediate or Full Major or Minor status in the David Eccles School of Business
Description
This course provides a comprehensive treatment of the significant accumulated knowledge about professional selling and business development. The basic objectives, concepts, and tools required to be an effective salesperson are covered. Laboratories are scheduled to provide detailed feedback on sales presentations and performance so that students can maximize their improvement.