Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Full Major status in the David Eccles School of Business OR Full Major status in International Studies OR Full Minor status in Professional Sales).
Requirement Designation:
International Requirement
Course Attribute:
International Requirement
Description
This course aims to develop students' analytical, decision making, and communication skills related to marketing management in a global economy. Students learn major international marketing concepts and develop cross-cultural sensitivities and skills that will enable the to identify, analyze, and solve international marketing problems. Students acquire the necessary tools to analyze the potential of foreign markets, and develop marketing strategies for local conditions. Marketing challenges are presented from a practical managerial perspective. The course uses a combination of lectures, discussions of readings, in-depth case analyses, and a final project.