Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Course Attribute:
Honors Course
Description
This course focuses on understanding the key functional, business, and corporate decisions that affect the long-term position of the firm. The central concept of this course is competitive strategy, involving the use of critical resources over long periods of time to attain specific goals and objectives. Students look at both the internal structure of the firm and the external dynamics of the macro and industry environments. Taught primarily through cases and involves substantial class discussion and writing.