Course Detail
Units:
0.0
Course Components:
Lecture
Enrollment Information
Course Attribute:
University Connected Learning
Description
Have you ever thought about starting a business? Join us for this three-week course in which you'll be guided through the first steps of knowing if the world of entrepreneurship is right for you -- starting with how to tell if you have a good idea. You'll learn how to do market research to understand if there is a need for your product or service, conduct a competitive analysis to understand who your competitors are and how they set themselves apart, and be able to decipher and understand basic financial information. We'll discuss how to choose a strong business name and register your business. Finally, we'll cover the all-important aspect of marketing using traditional and digital resources such as social media.