Prerequisites: "C-" or better in (MATH 1100 OR MATH 1210 OR MATH 1220 OR AP Calc AB score of 2 or higher OR AP Calc BC score of 2 or higher) AND (Member of the Business Scholars Program OR Member of Honors College).
Introduces quantitative tools from microeconomics for managerial decision making. This course analyzes how markets work, how and why firms profit in markets, and develops models of consumer choice. Topics include supply and demand, pricing to capture value, and basics of game theory. Students must be familiar with concepts from calculus, including derivatives and integrals.