Course Detail
Course Components:
This course continues the principles of medical technology innovation and design with a focus on entrepreneurship and business development within the biotechnology and medical technology industries. The course includes in-person training and guest lecture presentations on topics relevant to the University of Utah’s Bench to Bedside (B2B) medical technology student competition, which is held each April and is hosted by the University’s Center for Medical Innovation (CMI). The B2B competition occurs during this course, providing a showcase for new and emerging technologies and medical technology startups from student-led teams. Additional topics related to business development and strategy include U.S. healthcare economics; international healthcare finance; medical reimbursement strategy; sustainable business models in global settings; understanding customer needs, market needs, and market selection; competitive landscape analysis; strategic partnerships; business model canvas; corporate entities/tax structure; capital acquisition; and pitch video production. Brief reviews of topics covered in 6190: Introduction to Clinical Problem-Solving (e.g., U.S. FDA regulatory affairs, intellectual property [IP], etc.) as they relate to entrepreneurial strategy are included.