Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR 3010 OR 3011) AND (Full Major status in MKTG OR Full Major status in Quantitative Analysis of Markets & Org OR Full Minor status in Prof. Sales)
This course builds on concepts learned in MKTG 3010 through the use of real-world case studies with a focus on marketing strategy implementation. Experience the power of applying tools such as target marketing, differentiation, and branding. Study actual case histories and decisions made by real managers and executives. Throughout the course, you will practice the application of marketing strategy via a computer simulation. Marketing majors should take MKTG 4020 near the end of their degree program. IT IS RECOMMENDED (BUT NOT REQUIRED) THAT STUDENTS TAKE MKTG 4450 (MARKETING RESEARCH) PRIOR TO ENROLLING IN THIS COURSE.