Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Intermediate or Full Major or Minor status in the David Eccles School of Business.
This course provides an in-depth introduction to the technology tools used by professional salespeople as they take prospects along the journey from target market to committed loyal customer. Topics include targeting tools, content delivery, data enrichment, lead generation, lead tracking and nurturing, sales funnel management, customer relationship management, social media tools, and spend optimization. Students will learn how to use technologies to analyze new forms of customer data, enhance their ability to forecast customer behavior, and develop and execute effective monetization strategies.