Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major or Minor status in the School of Business)
In this course, students will study the application of marketing tactics within the dynamic $512 Billion global sports industry. This hands-on course will simulate working in a professional setting, with real-world projects as students build towards creating a final marketing plan for a chosen sports organization. The class will provide an understanding of sports marketing and build a foundation for strategies to generate revenue and achieve growth. The primary focus will be on applications within professional and collegiate sports teams, with additional exposure to athletes, apparel companies, tourism (including the ski industry), and sponsors.