COMM 3720 - Applied Communication Research Methods

As a mixed-methods survey course in communication research, students learn a variety of ethical and purpose-driven approaches to collecting data and information necessary in professional, strategic, journalistic, and health and science communication contexts. The course covers the purposes and processes of research as well as the presentation of data for both qualitative and quantitative approaches. Research methods covered may include sampling; surveying; observation; audience analytics; interviews; focus groups; content analysis; or others, as assigned by the instructor.