Course Detail
Units:
2.0 - 4.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Recommended Prerequisites: MKTG 7860 and either PhD standing or instructor's consent.
Description
Ph.D. students only. Applied course in interpretive consumer research. Interpretation of primary and secondary tests, including field notes, literature, film, and video sources. Interpretive research project in either micro or macro consumer behavior.