Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisite: MBA 6700.
Course Attribute:
Writing Emphasis
Managerial and marketing issues surrounding new product and service development in established companies. Creating an innovative climate; managing new-product development. Generating ideas from consumers, concept and product testing, test marketing, and new-product introduction. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.