Course Detail
Course Components:
Enrollment Information
Enrollment Requirement:
Prerequisite: MKTG 3010.
Requirement Designation:
Quantitative Intensive BS
Course Attribute:
Writing Emphasis
Marketing-research strategy and tactics. Scientific process as an aid to decision-making in marketing management. Surveys, experiments, observation methods, and use of secondary data analysis and interpretation. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.