LLWRP 951 - Book Marketing and Publicity

Publicizing and advertising your book is usually thought to be the responsibility of the publisher. More and more, however, this responsibility falls to the author, and if you are self-published, this challenge is definitely yours. Learn how to be noticed among the throngs and how to grab the attention of book reviewers, retail managers, chain book buyers, and targeted consumers. We'll look at publicity materials, author tours and book signings, gaining coverage on radio vs. TV vs. print, as well as advertising outlets and budgets. We'll also explore creative and low-cost means to get your book out there.