Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisite: MKTG 3010.
Description
Problems associated with development of consumer and industrial products and price policies. Identification of potentially profitable market segments, as well as adjustments in product and price policy, that may be required by changes in competitive environment. Some sections taught as writing emphasis; see Writing Program in this section of the catalog for explanation.