MKTG 4600 - Marketing Analysis and Decision Making in an Information Age

Meets with MKTG 6600. This course deals with concepts, methods, and applications of decision modeling otoaddress marketing issues such as segmentation, targeting and positioning; new product design and development; advertising sales force, and promotion budgeting; and pricing. It will attempt to translate conceptual understanding into specific operational models that can be implemented on PC-based computer software.