Course Detail
Units:
1.0 - 4.0
Course Components:
Seminar
Enrollment Information
Enrollment Requirement:
Prerequisite: PhD standing or instructor's consent.
Description
Ph.D. students only. Eclectic readings on consumer behavior from both micro and macro perspectives. Historical development of consumer culture, marketplace, and nonmarketplace exchanges; cross-cultural differences in consumption; and emerging paradigms applied to consumer behavior.