Course Detail
Units:
3.0
Course Components:
Lecture
Description
This course is designed to provide students with an overview and application of health communication strategies and methods from promoting health in a variety of health education settings. Based on Healthy People 2010 Objectives for Improving Health, this course will address considerations for constructing effective health communication intervention from application of behavior theory and social marketing principles to effective public relations and communication with individuals and groups including community coalitions and health organizations, and the media. Communication using interpersonal, small group, mass media, organizational, and electronic based channels will also be addressed.