Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND MKTG 4500 AND Full major status in the School of Business
Description
Applying advertising theory and strategy; establishing good client-agency relationships; dealing with production suppliers and media organizations.