Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Full major status in the School of Business
Description
This course uses Excel and other relatively user-friendly software to build models and decision aids to address marketing issues such as segmentation, targeting, and positioning; new product design and development; advertising salesforce, and promotion budgeting; and pricing.