Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: "C-" or better in MGT 3700 AND (ACCTG 2020 OR ACCTG 2620) AND (MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Full major status in the School of Business
Description
Developing the initial business concept to include market analysis and segmentation, customer research, product evaluation and development of a business concept. Students will conduct feasibility studies and conduct product and consumer research.