PROED 708 - Writing for Web and Print

Today?s business world consists of so many mediums in which to communicate your message ? just figuring out what to say where can be half the battle. This course will help you analyze which medium best suits your audience and your message and then give you some tools for writing for that medium. More specifically, we will focus on web and print and how these two primary mediums can work for or against your message delivery. We will also look at how web and print best work together and when to use them separately. And whether you are doing the writing yourself or working with writers and/or web gurus, we?ll show you the path to greater understanding: both theirs and yours!