Course Detail
Units:
3.0
Course Components:
Lecture
Enrollment Information
Enrollment Requirement:
Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND 'B-' or better in MKTG 4720 AND (Full Major or Minor or Intermediate status in the School of Business)
Description
This course continues the comprehensive treatment of the significant accumulated knowledge about selling from MKTG 4720. The basic objectives, concepts, and tools required to be an effective salesperson are covered. Laboratories are scheduled to provide detailed feedback on sales presentations and performance so that students can maximize their improvement.