Prerequisites: 'C' or better in (BCOR 3010 OR BCOR 3020 AND BCOR 3030 AND BCOR 3040 AND BCOR 3050) AND (Member of Business Scholars program OR Member of Honors College) AND Intermediate or Full Major status in the School of Business AND UofU GPA ≥ 3.5
This course focuses on understanding the key functional, business, and corporate decisions that affect the long-term position of the firm. The central concept of this course is competitive strategy, involving the use of critical resources over long periods of time to attain specific goals and objectives. Students look at both the internal structure of the firm and the external dynamics of the macro and industry environments. Taught primarily through cases and involves substantial class discussion and writing.